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ABOUT GRINOVE FAMILY

Our Foundation: Mission & Vision

We started with a simple yet powerful idea: What if packaging could work in harmony with nature, not against it?

 It all began in 2021 with our Co-Founder Mustafa Can, whose passion for biomaterials during his undergraduate studies sparked the vision of turning agricultural by-products into valuable, sustainable materials. We dove into the world of research and development and developed over 300 unique recipes for nature-friendly biomaterials that laid the foundation for Grinove’s journey.

Mustafa Can, with his expertise in product design, plays a pivotal role in shaping Grinove’s offerings. He designs our products with Material-Driven Product design strategies, ensuring they are not only functional but also align with our core values of sustainability and innovation.

As the team expanded, Irmak Çağlayanel brought a perspective-shifting approach to scaling our innovations for the global stage. With her expertise in business development in biotechnology, we ensured that every creation was built to grow sustainably, leaving a positive international impact.

Meanwhile, Tuncay Avcı, with his deep understanding of biomaterials, plans the life cycles of our products, carefully developing biomaterial formulations during the production stage. His approach ensures that every product is not only sustainable but also optimized for long-term environmental impact.

 

When it came time to take our research and turn it into something real, Ayberk Avcı’s engineering skills helped us transform our biotechnological studies into a fully functioning production system. His work ensured that our innovations could be produced on a large scale while staying true to our commitment to sustainability.

Selen Atar, played a critical role in making sure we stayed aligned with the regulations of the markets we wanted to reach. Her experience navigating international regulations made it possible for us to refine our processes and develop a business model that met global standards while keeping our environmental footprint low.

Lastly, Alper Hidayet Parlak, helped us connect with the people who matter most: the consumers. Through his digital marketing expertise, we’ve been able to spread the word about our mission and build a community of like-minded, environmentally conscious individuals who support our journey.

Today, Grinove is not just a company; it’s the result of a shared vision, dedication, and the hard work of a team determined to make a difference in the world. Together, we’re creating sustainable, high-performance biomaterials that help pave the way for a cleaner, greener future.

Road Map

Incorporation - 2023 June
The incorporation of the company with the coming together of the 6 founder members of our startup.
BTM Pre-Incubation - 2023 August
We entered the startup ecosystem with BTM, funded by the Istanbul Chamber of Commerce, one of the top 5 incubation centers in the world.
Sahne XL - 2023 December
We took the stage for the first time with our POC products and introduced our startup to the investor ecosystem.
Imagine Tomorrow - 2024 February
We won the Green Startup Award at the International Entrepreneurship and Innovation event.
Creative Business Cup - 2024 March
We secured 2nd place in Turkey in the international competition that supports business ideas.
CYE Turkey Final - 2024 April
As the Creative Young Entrepreneur Turkey winner, we were selected to represent our country in the European Final.
Social Entrepreneurship Program - 2024 May
We were accepted into the program in collaboration with IzBB and Yaşar University and presented our startup at the Demo Day.
TIM TEB Venture House - 2024 May
We successfully graduated from the program after 3 months of mentorships and webinars, in partnership with TİM and TEB.
CYE Europe Final - 2024 June
We represented Turkey at the JCI Europe Conference 2024 in Oulu, Finland, and became the European Winner.
GCIP - 2024 July
We participated in the Global Clean Technologies Entrepreneurship Program, carried out in cooperation with UNIDO and TÜBİTAK.
ITU Core Express - 2024 August
We joined the express pre-incubation program at İTÜ Çekirdek, one of Turkey's leading startup centers.
S3E Charge Fast - 2024
We participated in an EU-funded acceleration program with mentoring and webinars.
CYE World Final- November 2024
We represented our country and continent at the JCI World Conference 2024 in Taoyuan, Taiwan, and became the World Champion.
Bizim Dünyamız Vakfı-2024 December
We were honored with the. Climate Leaders Award. given by the Bizim Dünyamız Vakfı, a non-profit organization fighting climate change.
Hello Tomorrow -March 2025
We’re honored to be named a Deep Tech Pioneer by Hello Tomorrow, a prestigious global deep-tech community.

Our Team

Mustafa Can

CEO

Innovator & Material-Driven Design Strategist

Irmak Çağlayanel

COO

Strategist & Business Developer

Tuncay Avcı

CSO

Biomaterials & R&D Expert

Alper Hidayet Parlak

CMO

Marketing & Community Builder

Selen Atar

CHRO

People & Sustainability Relations Lead

Ayberk Avcı

CTO

Engineering & Technology Lead

References & Collaborators